Unit three or more

 Unit 3 Essay

BTEC Countrywide Subsidiary Diploma/Diploma/Extended Diploma in Business Unit three or more / Summary of Marketing

Activity 3 - Checklist

This task will address P3, P4, M2 and D2 of the Unit. P3describe what sort of selected business uses marketing research to contribute to the progress its promoting plansP4use marketing research pertaining to marketing organizing M2explain the constraints of marketing study used to help the development of a selected organisations advertising plans D2make justified recommendations for improving the validity with the marketing analysis used to contribute to the development of a particular organisations promoting plans

ADVANTAGES (make be certain to complete following briefly)

* Brief definition/description of marketing study

* Simple definition/description of quantitative and qualitative researching the market * Brief definition of external and internal research

2. Brief definition/description of main and second market research

MAIN PART OF YOUR DEMONSTRATION

You need to in short , describe each type of marketing analysis (what it is how that works) a great organisation are able to use and link it to your chosen company with illustrations:

1 . Primary study. Identify five key methods they could use – you might choose from record below installment payments on your Secondary market research. Identify 5 key methods they can use – select from the list under

PRIMARY EXTERNAL| | SECOND EXTERNAL

| |

Surveys/questionnaires| | Government sources

* Face-to-face| | Control & specialist organisations| 5. Postal| | Paid for analysis e. g. Mintel

* Telephone| | Company information and accounts

* Internet| | Own/general internet research

* Web based| |

5. Self-administered| |

* Omnibus surveys| |

Focus groups| |

Panels| |

Puzzle shopping| |

Observation| |

Product testing| |

M2

Continue your demonstration.

For each from the...


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