BTEC Countrywide Subsidiary Diploma/Diploma/Extended Diploma in Business Unit three or more / Summary of Marketing
Activity 3 - Checklist
This task will address P3, P4, M2 and D2 of the Unit. P3describe what sort of selected business uses marketing research to contribute to the progress its promoting plansP4use marketing research pertaining to marketing organizing M2explain the constraints of marketing study used to help the development of a selected organisations advertising plans D2make justified recommendations for improving the validity with the marketing analysis used to contribute to the development of a particular organisations promoting plans
ADVANTAGES (make be certain to complete following briefly)
* Brief definition/description of marketing study
* Simple definition/description of quantitative and qualitative researching the market * Brief definition of external and internal research
2. Brief definition/description of main and second market research
MAIN PART OF YOUR DEMONSTRATION
You need to in short , describe each type of marketing analysis (what it is how that works) a great organisation are able to use and link it to your chosen company with illustrations:
1 . Primary study. Identify five key methods they could use вЂ“ you might choose from record below installment payments on your Secondary market research. Identify 5 key methods they can use вЂ“ select from the list under
PRIMARY EXTERNAL| | SECOND EXTERNAL
Surveys/questionnaires| | Government sources
* Face-to-face| | Control & specialist organisations| 5. Postal| | Paid for analysis e. g. Mintel
* Telephone| | Company information and accounts
* Internet| | Own/general internet research
* Web based| |
5. Self-administered| |
* Omnibus surveys| |
Focus groups| |
Puzzle shopping| |
Product testing| |
Continue your demonstration.
For each from the...
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