MGT499: Proper Management

Mentor Daniel Corcoran

November 35, 2014


The success of Harley Davidson (HD) is a result of the American motorcycle icon's effective Strategic Management. HD's vision, objective, goals and objectives strive to exceed certain requirements of it is main stakeholders. Although these types of needs are not always met, the company offers unique associations with is stakeholders. The corporation stays in course having its strategic prepare, despite the economic system and the fall of American making and what might be deemed its detoriorating U. S i9000. consumer basic. Stakeholders " represent extremely important constituencies or perhaps groups of people who are part of a company or connected with an organization. ” (Module 01, 2013) HD's main stakeholders are it is employees, buyers and shareholders. Each stakeholder has its own reasons for being involved with the organization. Normally these purposes result in prevalent goals and objectives. Mission

A great organization's " mission may be the overachieving goal of a company, the reason why this operates. ” (Module 01, 2013). Harley Davidson's quest statement is usually " We all ride with the customers and apply this deep interconnection in every market we serve to create remarkable value for all of our stakeholders” (Harley Davidson, 2012. s. 2). This mission affirmation places the needs of stakeholder main in the company's strategic plan. Vision

A business vision will need to " build the long term way of the company (vision), that they incorporate the goals in the main stakeholders (shareholders, buyers, suppliers, employees), they exhibit the main ideals of the managing to be appreciated by personnel, and they identify the main goals” (Module 01, 2013). Harley davidson Davidson's perspective is " We accomplish dreams motivated by the a large number of roads worldwide by providing exceptional motorcycles and extraordinary consumer experiences. We all fuel the eagerness for flexibility in our consumers to...

Sources: David, N. (2013). The company Vision and Mission. В Strategic Supervision. В Pearson EducationВ Retrieved from

Harley Davidson

Harley Davidson. (2012) Twelve-monthly Report 2011. Retrieved from: В

Harley Davidson

Harley Davidson, (2012). В Harley Davidson shows ongoing improvement. В Retrieved by: В

Harley davidson Davidson

Kelleher, J. (2013). Harley-Davidson demographics change while baby boomers era. Retrieved by

Luca, A

McBee, R. M. (2011). Harley-Davidson 's Upcoming (Abroad). International Journal Of motorbike Studies, 7(2), 1-8(access by way of Trident's collection through EBSCO database)

McNamara, C

McNamara, C. (2011). Basics of developing quest, vision and values statements, free management library. Gathered August, 2011, from

Module one particular Background (2013)


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