Prada – the Devil With the Details

 Prada  the Devil Is in the Details Article

Prada – The Devil is in the Particulars …

Prada estimates its sales annually at $22 million (as of ~2001). The luxury retailer recently spent millions on IT for its cutting-edge " epicenter” store—but the flashy technology turned into a high-priced inconvenience. The company needed to generate gross annual sales of $75 mil by 3 years ago to turn an income from its fresh high-tech expenditure. When Prada opened its $40 , 000, 000 Manhattan flagship, hotshot recorded (" star-chitect”) Rem Koolhaas promised a radically fresh shopping encounter. And this individual kept the promise—though not nearly according to plan. Clients were shortly enduring hordes of vacationers, neglected technology, and the irregular thrill of getting stuck in experimental dressing rooms. Some of the problems associated with the store: 2. Fickle Fitted Rooms – doors that turn coming from clear to opaque confound shoppers and frequently fail to open up on cue. * Failed RFID – touch screens meant to spring to life once items are put into the RFID " closets” are often only blank. 5. Pointless PDAs – Salesclerks let the handheld devices accumulate dust and instead check the warehouse for products on hand. * Neglected Network – a lag between revenue and products on hand systems makes the wireless network nearly unimportant. This was not exactly the vision intended for the high-end boutique mainly because it debuted in December 2001. Instead, the 22, 1000 square feet SoHo store was to be the to begin four " epicenter” stores around the world that could combine cutting-edge architecture and 21st century technology to better the luxury purchasing experience. Prada poured around 25 percent of the store's price range into IT, including a wireless network to link every item to an Oracle inventory databases in current using the airwaves frequency (RFID) tags on the clothes. The staff would wander the floor choose PDAs to check on whether products were in stock, and customers may do the same through contact screens in the dressing areas. But most of the flashy technology today sits idle,...


Related

The Cost Benefit of Virtualization Technology Essay

Wangoh Dynamics Technology Network and Telecommunication Providers and Alternatives Memo To: The Government of Sierra Leone (West Africa) From: Saa E. Fillie-Founder/CEO and Network…...

What is this is of technology? Essay

What is the which means of scientific research? In my perspective, ‘Science' is actually a word which has professional understanding and looks for the truth continuously inside.…...

Mercado Jugo de Comensales Essay

METODOLOG?A Y MUESTRA Este estudio o qual se llevar? a cavo por capital del m?todo de la averiguacion, empleando la t?cnica entre ma entrevista personal cara a cara, haciendo con…...

Can Technology Affect Your Mind? Essay

Tayja Walker English 1105 Emily Gilliam March 19, 2011 Can Technology affect the mind? " iPod+ iPhone+ iPad= iBroke”…and dysfunctional” Has your life…...

Mesopotamia and Egypt DBQ Essay

Mesopotamia and Egypt DBQ AP World Record – Ms. Admire Gabriela Gutierrez Mesopotamia and Egypt Civilizations Mesopotamia was between most of the planet's ancient…...

Project Management Hotel Nzma Essay

Project Supervision HOTEL NZMA ENG. DIETRICH TRUCHSESS L. PH: 021719251 [email protected] com Project Management HOTEL NZMA FACILITIES SUPERVISOR TASK Facilities…...

Aboriginal Lower income Caused by Canada’s Bad Treatment Essay

Initiating Change The first step : Aboriginal Lower income From Canada's Bad Treatment Step 2: Contrary to the popular belief, the Aboriginal persons in Canada…...

The Spectacular Benefits Of Politics And Economical Globalization Dissertation

п»їPaknoosh Izadi Professor Wayne Petrozzi Governmental policies of Human being Needs 106-011 23 March 2014 Evaluating the Benefits of Political and Economical Globalization The thought…...

Toronto’s Serpentine Originals Fights Chinese Knockoffs of Its Made-in-Canada Jewelry Essay

Toronto's Serpentine Originals combats Chinese knockoffs of their made-in-Canada Jewellery -- See even more at: http://www.starbusinessclub.ca/money/torontos-foxy-originals-fights-chinese-knockoffs-of-its-made-in-canada-jewellery/#sthash. wTJYLb0N. dpuf They had a gem of your business thought.…...

West African Dance Composition

You may have read about different types of dances but would you at any time hear of the West Africa dance type? If you haven't then all of…...