Prada – the Devil With the Details

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05.09.2019-811 views -Prada – satan Is in the

 Prada  the Devil Is in the Details Article

Prada – The Devil is in the Particulars …

Prada estimates its sales annually at $22 million (as of ~2001). The luxury retailer recently spent millions on IT for its cutting-edge " epicenter” store—but the flashy technology turned into a high-priced inconvenience. The company needed to generate gross annual sales of $75 mil by 3 years ago to turn an income from its fresh high-tech expenditure. When Prada opened its $40 , 000, 000 Manhattan flagship, hotshot recorded (" star-chitect”) Rem Koolhaas promised a radically fresh shopping encounter. And this individual kept the promise—though not nearly according to plan. Clients were shortly enduring hordes of vacationers, neglected technology, and the irregular thrill of getting stuck in experimental dressing rooms. Some of the problems associated with the store: 2. Fickle Fitted Rooms – doors that turn coming from clear to opaque confound shoppers and frequently fail to open up on cue. * Failed RFID – touch screens meant to spring to life once items are put into the RFID " closets” are often only blank. 5. Pointless PDAs – Salesclerks let the handheld devices accumulate dust and instead check the warehouse for products on hand. * Neglected Network – a lag between revenue and products on hand systems makes the wireless network nearly unimportant. This was not exactly the vision intended for the high-end boutique mainly because it debuted in December 2001. Instead, the 22, 1000 square feet SoHo store was to be the to begin four " epicenter” stores around the world that could combine cutting-edge architecture and 21st century technology to better the luxury purchasing experience. Prada poured around 25 percent of the store's price range into IT, including a wireless network to link every item to an Oracle inventory databases in current using the airwaves frequency (RFID) tags on the clothes. The staff would wander the floor choose PDAs to check on whether products were in stock, and customers may do the same through contact screens in the dressing areas. But most of the flashy technology today sits idle,...