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11/12/2010

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SWOT Examination of Coca-Cola Company

Published by mbalectures | Submitted in Rules of Marketing | 165 sights | Submitted to 30-10-2010 Tagged Under: Skol swot analysis Coca-Cola Organization SWOT Research, Coke SWOT, SWOT Examination of Coca-Cola, SWOT Analysis of Coca-Cola Company, SWOT Analysis of Coke, SWOT of Softdrink Like

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Skol is the world's largest soft-drink company which in turn manufactures and markets non-alcoholic beverage concentrates and syrups. Besides the well known Coca-Cola and Coke brands the company presents more than 500 brands in over 2 hundred countries or perhaps territories and serves 1 . 6 billion dollars servings daily. It is based in Atl, Georgia. mba-lectures. com/…/swot-analysis-of-coca-cola-company… 1/7

11/12/2010

MBA Lectures » Blog Store » SWOT Analysis of Coca-Col…

Advantages

Coca-Cola is the world's most valuable brand and has good brand devotion. Wide variety of Coca-Cola products comes in the eating places, stores and vending equipment over 2 hundred countries. Coke is the dominant market innovator of the global soft-drink sector right through the 20th century. Coke mostly competes upon advertising and differentiation and has the large market share. Coca-Cola has substantial distribution and production features of non-alcoholic beverages and related items. Joint venture with Nestle provides resulted in the formation of Refreshment Partners Globally (BPW). The business has good financial position and profits through the entire history. The average ROE (return on equity) for the past five years is thirty seven. 08% although its BLOC (return in capital) is usually 33. 6%. 8. Coca-Cola has the hefty advertising and promoting actions. 9. A lot more than 70 percent of revenue originates from outside the Us. 10. Gigantic number of loyal customer's and brand equity all over the world.

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Weaknesses

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Fresh coke solution leading to a backlash resulting in bad picture of coke. The business is facing high responsibility of external debts for the last couple of years. In 2002, long-term financial debt of the organization was 2700 million us dollars. Product giving is restricted to beverages. In November 2009, because of a argument over from suppliers prices of Coca-Cola merchandise, Costco blocked the renewal of their shelves with Diet Coke and coke. 5. Coca-Cola provides discontinued their many items after couple of years of starting such as New Coke, Skol with " lemon ", Coca-Cola with Lime, CocaCola Blak, and so forth which bring about bad image of the brand. six. Coke has taken much less aggressive market standing in this changing economic surroundings. mba-lectures. com/…/swot-analysis-of-coca-cola-company… 2/7

11/12/2010

MBA Lectures » Blog Organize » SWOT Analysis of Coca-Col…

Opportunities

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Bottled water drinking has increased 11 percent. Buyers prefer to drink new small beverage items that are not distributed on a mass scale. One of the primary opportunities is always to diversify in to the non-carbonated beverages such as caffeine, water, juices, etc . The organization can offer the hygienic products due to raising number of health-conscious consumers. Western european market and China display marvelous possibility of growth. The economic conditions are improving globally following economic meltdown 2007-10. Shift into complementary food products that will ultimately increase the drink consumption. Coca soda should maximize its partnership with junk food chains.

Threats

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There exists Low progress rate in the carbonated drinks market in North America which is the main market of Skol. There is a issue with Coke to make its rates by an advantage that would enable it to hold pace with inflation. Huge numbers of substitutes such as ale, water, juices, coffee and so forth are accessible to the end consumers....

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