Korean Garments Shop in Auckland Am

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16.08.2019-873 views -Korean Clothes Shop in

 Korean Garments Shop in Auckland Was Essay

Assignment 1

Organisation Background

-Korean Cloth Shop-


Kendrick Oh


Headings Webpage

1 . Advantages

1 . 1 Organization & Product and Services

1 . 2 Industry’s Vision and Mission

1 ) 3 Marketplace Profile

1 . 4 Company Objectives

2 . Contents

installment payments on your 1 Company Strategy

installment payments on your 2 Web marketing strategy

2 . a few Strategic linkage/relationship between corporate & marketing plans

2 . 4 Scope of promoting Strategy

a few. Summary

4. Reference

1 ) Introduction

1 ) 1 Enterprise & Product and Services

Source: http://www.google.co.nz/imghp?hl=en&tab=ii

‘AM' was built simply by CEO Betty in the middle of Elliott Street, Auckland, New Zealand, started to build its status since the year 2003. It is a Korean language fashion design cloth store and Kim named that ‘AM' for the reason that word virtually means ‘identity'. And now it became one of the most well-liked Korean towels shop in Auckland metropolis.

‘Am' generally sells Korean style trend cloths in Auckland. Nevertheless , they began to extent their range of products handling accessories just like bags, hats and shoesrecently. The range with their products is currently targeting teenage groups and up to age of 30'smen and women who have an interest in wearing fashionable cloths.

The possession belongs to CEO Kim and below theCEO, there is 3 Chinese ecuries composited of one duty administrator and 2 staffs whom are operating the store from 15: 00am to 7: 00pm. ‘Am' would not have additional franchise or partnership in Auckland even so; they sell manufacturer clothes and accessories via directly imported from Korea market.

‘Am' values the quality of item and providing fashionable using in Auckland. It pays huge attention to the new fashion trends and trying to obtain high quality towels from logos cloth companies with great reputation by Korea.

1 . two Vision and Mission


In accordance to Proper Management-competitiveness and globalisation, (Hanson, Hitt, Ireland in europe and Hoskisson, 2011, site 18) perspective is " A picture of what the firm wants to be and, in broad conditions, what it really wants to ultimately achieve”. It fundamentally means that every time a company offers clear and good vision, the company is likely to focus on achieving its desired goals.

The vision of ‘Am' is easy which is,

" Becoming a leader of style trend and introducing Korean fashion in NZ marketplace. ”


Under the vision, missions specify the company in which the organization intends to compete and the customers that intends to serve (Hanson, Hitt, Ireland and Hoskisson, 2011, page 18-19). In other words, they are bundles of objectives to achieve all their vision.

The Missions of ‘Am' will be;

-To build cooperative relationships between the suppliers and the business.

-- To introduce Korean styles to fresh groups in NZ industry.

-To continue to develop markets and extend the business throughout NZ.

1 ) 3 Marketplace profile

According to stats NZ, Oriental ethnic group was New Zealand's last largest key ethnic group after Western, MДЃori, and Other Ethnicity, totalling 354, 552 people (9. 2 percent) in 2006. And Two-thirds of men and women (66. 1 percent or 234, 222 people) who determined with one or more Asian ethnic group(s) usually lived in the Auckland Region(Statistics NZ, 2006). As you can see through the chart, there was clearly huge transform of range of Korean in NZ. Chinese language were always number one group in NZ and equally Chinese and Korean find out well each other in lifestyle, therefore the primary target market segments are Chinese language and Koreans.

1 . 4 Corporate and business Objectives

In respect to Sean Riley, Corporate and business objectives will be statements of specific final results that the organizations want to attain in relation of business as a whole. (Tutor2u, 2012)

The corporate targets are similar to these missions of ‘Am'.

-To increase product sales by selling Korean language fashion cloths through the...