Jetblue Airways: Creating and Executing Strategy

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 Jetblue Airways: Crafting and Executing Strategy Essay

JETBLUE AIRWAYS

Paper 1: Crafting & Executing Strategy

Strayer College or university

BUSS 599: Strategic Business

Table of Contents

Introduction………………………………………………………………….. …. ……. p. several Trends inside the Airline Industry…….. ………………………………. ……….. ……....... g. 4 Jet Blue's Strategic Intent……….. …………….. ………………….. …….. …….......... s. 4 Fly Blue's Economic Objectives and Related Success……………….. ….. ……..... …... p. 5 Strategic Elements………………………………………….. ………. ….. ……........ …p. a few Jet Blue's Strategies for the Future…………………………………………. ……….. p. 6th Summary…. …………………………………………………………. ………….. …... p. six References. ………………………………………………………….. ………………. s. 8

JETBLUE AIRWAYS

ADVANTAGES

JetBlue Airways Corporation got its start February eleven, 2000, and has seeing that grown significantly from the pure beginnings of $160 million. The company prides itself upon standing out through the crown, providing leather seats, personal Television sets, and the option to choose " point-to-point” flights, just to identity a few (SlideSahre. net, 2010). They have set up themselves up world because offering a differentiated product as well as low fares. Their approach to getting destinations is unique than a number of other airlines, including using the point-to-point system. The first community offering of their stock was announced in April 2002. They at the moment service a large number of major urban centers whose airfares tend to become fairly excessive, and they offer a lower-cost means to fix consumers to succeed in their locations. They operate about one hundred and eighty flights each day. Jet Blue's mission declaration is " to be the leading low-fare, cheap passenger airline offering high quality customer service to underserved marketplaces and customer who are searching for the best value in their flight. We certainly have the newest innovative planes that are reliable, energy efficient, utilizes paperless habitacle technology, live in-flight satellite TV and video security cameras. Our viewpoint is to offer customers the best brand name value for ticket, giving things each of our competitors may offer. In JetBlue we feel that selecting educated staff that are very motivated and well trained can provide a better encounter to the clients. We believe that our high-value, high quality services philosophy is going to lead the way to our becoming the number one in the industry” (JetBlue Case Study Analysis, 2010).

TRENDS IN THE AIRCARRIER INDUSTRY

A whole new trend in the airline market is the opportunity to cut price and boost revenues, just like most other businesses in today's economic system. In order to do this kind of, the flight companies are applying differentiated companies pricing in order to increase focus and publicity. Technology is also a major tendency in the industry, as they use this as being a medium through which to reach untold millions of consumers. Code sharing can be one actually hot tendency in the industry now, due to the fact that no-one airline presents flights to every destination. Code sharing is simply " a great interline partnership where one particular carrier markets service and places its code about another carrier's flights. This kind of offers companies an opportunity to give service to spots not inside their route framework. These plans are considered on the net bookings for many situations. An exception could be the lowest connecting time, which is sometimes equal to the off-line connection time” (ABC News, June 21, 2005).

JETBLUE'S STRATEGIC PURPOSE

JetBlue's proper intent is always to focus on giving high-quality, low fare and a fun ambiance, while improving the profitability and reducing costs. They do not provide food on these travel arrangements, as many perform, because they offer point-to-point plane tickets and take great pride in themselves on the quick transformation. This strategic intent features raised several challenges since they are finding it hard to achieve some goals without compromising other folks; for example , supplying higher quality all-the-while reducing costs.

JETBLUE'S MONETARY OBJECTIVES AND RELATED SUCCESS

The financial objective of JetBlue, as mentioned before, was going to increase profits and...

Referrals: INTRODUCTION

JetBlue Airways Company got its start on March 11, 2k, and provides since expanded exponentially from your mere beginnings of $160 million

about October 13, 2011, from

http://abcnews.go.com/Business/FlyingHigh/story?id=865304&page=1.

Barger, David. (February 2011). JetBlue 2010 Twelve-monthly Report. Retrieved on October 15, 2011

from http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9NDE3Mzg3fENoaWxkSUQ9NDM5MzgwfFR5cGU9MQ==&t=1.

Bisht, Meenakshi. (2010). JETBLUE AIRLINES. Achievement Story. Recovered on Oct 13,

2011, coming from http://www.slideshare.net/Meeneer/jet-blue.

Pelletier, Karen & Geneice Bassue, Lee Dubois and James Lowe. (2010). JetBlue Flight companies:

Case Study Analysis

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