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16.08.2019-880 views -Hotel Industry

 Hotel Market Essay

1 . 0 Introduction and Circumstance

Banyan woods hotel group was established in1994 with a single resort in Phuket, and in recent years, they have own a lot more than 20 areas and accommodations, 60 health spas, 70 full galleries and 3 the game of golf courses(Banyan woods hotel group, 2012). As the leading of international boutique hotels, Banyan tree lodge group are providing the initial service combined with green mind. In the next five years, Banyan tree lodge is panning to extend their business into Middle East, Central America, Europe, Africa and main cities in China. The aim of this record is support reasonable tactical growth choice to CEO based on three situation ( corporate social responsibility, non- organic growth approach and potential partners ). Following, this kind of report will undertake the analysis of the situation of company from internal and external, which includes SWOT unit and measure the options applying non-organic technique.

1 . 1 Definition of 3 Scenario

The 1st scenario can be referring to the organization social responsibility, corporate will take responsibility for the personal regulating actions in accordance with laws, ethical standards and worldwide norms and produces positive effects on environment, consumer, personnel, communities and stakeholders. Subsequently, nonorganic expansion is price of growth business, company need development business through mergers, purchase and takeover. The last situation is related to 3 potential partners (IMG, Town Road display and GPT).

2 . zero Analysision of situation

Assessing the problem of Banyan tree motel group by internal and external environment by way of SWOT model( discover table 1 ) 0). Kay's distinctive capacity model and resources-based is definitely recognised as practical method to undertake analysision of internal situation. Kay‘s distinctive functionality model have the capability to distinguish the effectiveness of hotel from all other competitors through relationship within the respects of architecture, status, strategic assets...