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 Business Plan Composition

Business Plan Analysis Ruse: PEGASUS TRAVELLING (Pegasus Travelling is not really technically a small business plan but rather a Business Strategy Analysis Ruse. The plan is founded on an undergrad project thought and a substantial amount of additional research and written suggestions from the experts. While the circumstance contains enough depth to warrant a strong discussion on the Pegasus' strategy and future direction as a bona fide business, the real aim is to aid the students in more effectively concluding their own business plans. )


Pegasus Travel. com: * Secure Your Seatbelts!

A Business Plan Analysis and Simulation


Boston University Professors Michael jordan Peters and Gregory Stoller adapted this kind of business plan and also this case because the basis pertaining to class discussion instead of to demonstrate either powerful or ineffective handling of an administrative condition. Copyright © 2001, 12 , 2003. Jordan Peters & Gregory Stoller. Revised Simply no part of this publication can be reproduced, trapped in a retrieval system, employed in a spreadsheet, or transmitted in any form or by any means – digital, mechanical, copying, recording or else – without the permission from the writers.

Strategy C: Pegasus Travel



I actually. Introduction Pegasus Travel. com 1975 Beacon Street Brookline, MA 02446 P. O. Box 1234, U. T. A. (617) Pegasus

Co-owners: Kimberly Peters J. H. Welch Christa Bentley Yoriko Nomo Sandrine Bouchet Description of Organization: This Company can cater to the need of people age 55 and also who want the flexibility in vacationing by groupings or independently. Services includes a web site where customers may create their particular customized vacation or select from the pre-set travel deals of the week and talk to people who are as well interested in journeying with all of them. Customers may also be able to identify travel friends if they may have an idea of the destination, yet do not have a large enough group for touring. Financing: Primary financing needed is $2, 105, 185, and will be received from enterprise capitalists and bank loans that is paid off over 12 years. The invested money from enterprise capitalists and bank loans allows Pegasus Travelling, Inc. (" Pegasus”) to hide office space, business office equipment and supplies, promoting, technology expansion, salaries and wages and utilities. This kind of report is definitely confidential and is also the property in the co-owners in the above list. It is intended only for use by the person to whom it really is transmitted and any duplication or divulgence of some of its material without the previous written agreement of the Business is restricted.

Instructor's Manual


Section 5: Test Business Ideas

II. Exec Summary Pegasus Travel. com (" Pegasus” or " the Company”) is a niche online user specializing in custom-made and bundle tours intended for the age group of 55 and also (referred to as seniors). It is based on the belief that, while an increasing number of seniors become users of the Internet, combined with a in traveling, they will provide a lucrative marketplace for Pegasus. The Company supplies the option for overall flexibility in its trips, allowing the consumer to decide on period of stay, finances, destination and so on. Apart from the custom-made tours, tour packages can also be sold. Through its website, seniors are able to gain insight into tours they could be interested in along with chat with other similarly focused people. The great web site supplies links to relevant sites, free e-mail addresses and a sense of community. Pegasus will align by itself with a popular travel agency, Carlson Wagonlit Travel. Its respected name gives Pegasus' customers assurance and trust. The business can also benefit from Carlson's expertise and procedures in many areas of the world. Pegasus believes this description now is the best to be coming into the travel and leisure industry. Presently, travel is the largest sector of web commerce, accounting for 32% of total revenue. Half of these kinds of...