MKT 421 - Advertising (Plan) Mgmt Student: GalVal
Instructor: Mr Tom WallSection #: _25___
Assignment #2: Actual Example - Starbucks Coffee
1 . The main or perhaps primary product that Starbuck's sells or perhaps distributes is usually coffee drinks but , relating to this document or organization analysis,
in addition, it now provides a whole distinctive line of complementary items - coming from
sandwiches to CD's! However essentially, Starbucks product was the de-
velopment of the best, out of home (OOH) coffee-drinking
encounter; also referred to as the " third place" that the com-
pany's chairman, Howard Schultz, thought as a spot among home
and work wherever people are capable to go for a few personal " down-
time" or just to relax and celebration with close friends or like-minded
installment payments on your The target marketplace for this merchandise, from the things i was able to collect
from this case study or summarize is guy and female caffeine drinkers, mainly those who are in a more city area, involving the ages of 25 and 60+, who may have the interest and disposable cash flow
to purchase these kind of specialty drinks, foods and ancillary
goods (especially the ones that Starbucks 'features' each month)
3. The competitive positive aspects that McDonald's has had when
competing with Starbucks intended for coffee sales would be factors or
talents such as:
вЂў the ability to modify or increase a decent item into a great
one particular (McD's standard- blend of clean, ground coffee);
вЂў an already well-liked, if not familiar, sandwich and bakery menu;
вЂў a sizable, untapped or perhaps unexposed coffee-drinking segment that was
willing or able to try specialty capuccinos for the first time, since now
they were accessible and affordable;
вЂў a huge, loyal bottom of main customers who are almost always will-
ing to sample McDonald's " latest & greatest" menu offerings;
вЂў thousands of existing locations (this is referring only to the North
American market) that only needed minor...
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